Writing image alt text

Alt text (alternate text) are the words used to describe an image when an image is not able to be seen on a computer. Here are a few tips on how to write appropriate alt text to explain images.

  • Only use 130 characters (approx. 16 words) to put the images in context for a person using an audio reader. You are not required to give all the details of the images.

For example
Two children – good but still not explaining the context
Two children’s feet standing on milk crates looking over fence – this explains why the images has been used for this flyer

  • For logos put in the actual name of the organisation (and don’t add in a logo to the end of the words).

If an image is only for impact and not to help you understand the information. Simply call it a spacer image or something similar.

Please feel free to contact me with any feedback and I will update this post.

Karen uses visual art, print & web design with individuals and groups using a collaborative approach. This happens using dialogue, workshops and/or training to facilitate creation through to the final product.

Karen mainly works in Turrbal & Jagera Country (Brisbane).

Current Project

Colourise Festival 2017

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